When I wrote up this page 4 years years ago, I had this naive notion that bed & breakfast businesses could be corralled into package needs/solutions. Since then I have not yet encountered 2 inns that are even close to the same, with the same obstacles and the same needs. Every customer is actually unique and I always end up custom tailoring my solutions to the individual situation. The packages defined below are now for you to get an understanding of our approaches and how in-depth we can delve. Someday I will update the page, no I mean the whole site! to better reflect reality. Till then be warned that none of the following package solutions will best address your concerns and will end up quite modified to best suit your needs. We will analyze your site and needs, outline a plan and work with you to bring about the best solution that we can devise together.
Bed and Breakfast SEO
A word of warning!
When you do a search to see where your website shows in the search results what you see is what google thinks you want to see. It is not what everyone else sees. Its true! Google varies the results according to which sites you visit. So, sadly, you are probably not doing as well as you think. One thing you can do is to find and use the "private" settings which the various search engines provide. In I.E., for example, go to the toolbar and click "tools"; there you will see the "in-private" browsing option. Also be sure to log out of your google account, if you have one, and then try your search again.
I do not find the above method infallible, and suggest that you still hold some doubt that your results will be the same as the average Joe. Although a little more complicated, I give this advise wholeheartedly. Most techies dislike I.E. for a wide number of reasons, yet it is still the most widely used browser. I suggest that you use either Chrome or Firefox as your main browser while leaving I.E. only for checking search engine rankings. If you do go through all this trouble, then please never click on any results you see as this will start the process of skewing the results. Oh, and use the "in-private" browsing option.
When we S.E.O. your website our first wave focuses just on Google as they still hold about 70% of searches. Next, if our goals are not yet met we turn our attention to Bing. In recent years we have never tried to optimize for Yahoo. Why? Here is a short article which explains the difference between Yahoo and Bing:
"Very simply, if you are doing SEO for Bing—especially if you are optimizing for long-tail searches—you cannot expect your efforts to be immediately and consistently mirrored over at Yahoo! Search. There will always be some lag time between Bing updating and Yahoo! updating"
With all but our "basic package", if we sign you up we guarantee first page search engine results or your money back. We know what we are doing and can say this with confidence.
Website Promotion Basic Package
With this package we will set you up, get you started and leave the rest to you.
There are many folks who are competent DIY people. People who have the time and competency to pick up the ball and stay in the game after we set you on the road with the taste of success fresh on your tongue. This package is for you. If you are in a very competitive tourist destination though, you really ought to think twice about stopping here.
- Keyword and business analysis
- Website review and analysis
- Website makeover
- Register with search engines
- Install tracking analytic software to website
- Register with Google Places
- Create sitemap
- Create robots.txt file
- Create custom 404 error pages
- Assure that your site complies with all the w3.org guidelines, so that it shows as you want it on all browsers.
Website Promotion Premium Package
This is a great package for most Vacation Rentals and BnB businesses.
With this option we do all of items described in the first package but we don't stop there. We set you on the road to the wild world of links and reviews. We go on to ensure that you are listed in every website and directory that could possibly impact your business.
- Set you up with review sites.
- Create a Reviews Page and teach you to pursue and get quality reviews.
- Design, print and deliver review guidelines fliers for your guests.
- We make an in depth study of all the directories and websites that may send you some business and sign you up with the freebies.
- We will discuss with you the options involved in paid directories and which few may be worth the investment.
- Then we set up advertising campaigns with google adwords and MSN/Bing
- We do all of this and stay with you for a full year (or as long as you want us), providing you with support, suggestions and encouragement.
- We keep an eagle eye on your website providing monthly detailed reports to keep you well informed.
Extensive Care Website Promotion Package
This is designed for those who have a successful business and want it to stay that way. For those in an especially wicked tourist industry this is what you will need to keep a step up on that fierce competition. All of the services in the above two packages applied as needed. Then we go on to promote your business via social media such as Facebook and Twitter. We design and distribute pamphlets to any businesses in and outside of your area that could and should be sending tourists to your destination. We are there for you late into the night and every day of the week. If anything goes wrong with the website or your promotional campaign we will usually know about it before you do and fix it immediately.
You won't have to worry about anything but working with your guests and making sure your facility is the top of the line destination that you always dreamed it would be when you started this business.